![]() ![]() (And no matter how our work is funded, we have strict guidelines on editorial independence.) That’s why, even though advertising is still our biggest source of revenue, we also seek grants and reader support. It’s important that we have several ways we make money, just like it’s important for you to have a diversified retirement portfolio to weather the ups and downs of the stock market. And we can’t do that if we have a paywall. We believe that’s an important part of building a more equal society. Vox is here to help everyone understand the complex issues shaping the world - not just the people who can afford to pay for a subscription. Second, we’re not in the subscriptions business. We often only know a few months out what our advertising revenue will be, which makes it hard to plan ahead. But when it comes to what we’re trying to do at Vox, there are a couple of big issues with relying on ads and subscriptions to keep the lights on.įirst, advertising dollars go up and down with the economy. Most news outlets make their money through advertising or subscriptions. Will you support Vox’s explanatory journalism?
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